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Pakistan Advertising Association and Pakistan Advertisers' Society, in association with Synergy Dentsu 
Bring you SEE IT BE IT- a global career acceleration program for women by Cannes Lions for the first time in Pakistan.
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Pakistan Advertising Association and Pakistan Advertisers' Society, in association with Synergy Dentsu bring you SEE IT BE IT- a global career acceleration program for women by Cannes Lions for the first time in Pakistan.
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Why do we need SEE IT BE IT in Pakistan?
Because diversity is good for business.
Different people working together to create; is the edge that most businesses miss.
What to expect at the event?
Inspiration
Motivation
Mentoring
Networking 
Lessons in Life and Career

Speakers 

Hannah Johnson is an award-winning creative at one of Germany’s top digital agencies LA RED. In 2017, she was chosen as one of 15 “future female creative leaders” by See It Be It program. Hannah also founded a London based tech start-up, and worked as a strategic mind at TBWA and Select NY.
Hannah Johnson
Senior Creative LA RED Gmbh Germany
Tahirah is a word-loving, multidisciplinary creative from London who lives in LA. Her work spans digital and traditional campaigns and services for brands including Nike, Google and Amazon. She believes a bit of thinking, curiosity and a lot of passion can make any good idea great, and is passionate about pushing diversity and representation in the creative industries.
Tahirah Edwards-Byfield
Senior Copywriter, Saatchi & Saatchi, USA
Khaula Jamil is an avid traveler, working for organizations in collecting visual stories of their projects in Pakistan. Jamil did her Bachelors in Communication Design Degree from Indus Valley School of Art and Architecture and then pursued an MFA in Photography at Parsons School of Design. Jamil's most popular undertaking remains the Facebook project, 'Humans of Karachi'.
Khaula Jamil
Independent Freelance Documentary Photographer
Shahnaz Ahmed is Senior Designer and Creative at Livity, an award-winning youth-led creative network in London. She is also a mum and Director at Knit Aid, a global social movement that helps refugees and brings communities together through knitting. Shahnaz won Creative Equal's, and Campaign’s - ‘Women to Watch’, and was shortlisted for The Drum’s Creative Woman of the Year 2017.
Shahnaz Ahmed
Senior Designer, Livity UK & Founder of Knit Aid
Marian is part of the senior communications team at Cannes Lions and helps keep the world informed about what’s happening at the Festival throughout the year. She also runs See It Be it, the Cannes Lions mentoring and training program which identifies future female leaders in the creative communications industry and tackles gender disparity across the creative sector.
Marian Brannelly
Senior Press & PR Manager Cannes Lions, UK
Yasmin is part of the Cannes Lions operations team and is responsible for making sure the world’s biggest creativity festival runs smoothly. Yas is passionate about delegate experiences and the representation of women in the workplace, which makes her a valuable member of the team behind See It Be It.
Yasmin Eggar
Festival Operations Manager Cannes Lions, UK
Lizi Hammer believes marketing can help solve the world’s problems. Lizi has received Gold at The Drum’s, Marketing can Change the World. Collected Campaign Asia’s 2017, Women Leading Change. She has been a judge at Spikes Asia, and presented on the Spikes Masters of Creativity Stage. She is also a proud member of the See It Be It Alumni.
Lizi Hamer
Regional Creative Director Octagon, Singapore
Ranked amongst the Top 15 Creative Directors in the world by The Directory, Rez has won more than 150 international awards, including Gold Cannes Lions, Gold Clios, Gold Effie, D&AD pencils, Grand Prix Dubai Lynx and the United Nations Peace award. . Rez has sat on esteemed jury panels, spoken at Tedx, exhibited in museums, and lectured at Oxford University.
Ali Rez
BBDO / Regional Creative Director for Middle East & Pakistan
An NCA graduate in communication and design with experience of more than 16 years, Shargeel Zafar has been a part of Local and multinational advertising agencies such as Red Communication, JWT, Lowe and Rauf. He is currently the Creative Director at Synergy Dentsu. Shargeel is currently certifying for psychotherapy to pursue his passion as a life coach.
Shargeel Zafar
Creative Director Synergy Dentsu
Before Synergy Dentsu Atiya was ECD Ogilvy Karachi. She wrote the movie Chalay Thay Saath starring Syra Sheroz and Kent S. Leung. Atiya attended Chelsea College of Art and Design, University of Arts London with an honors degree in Design for Communication. In 2017, she was the first Pakistani woman to be selected for Cannes Lion’s See it Be it.
Atiya Zaidi
ECD Synergy Dentsu
Farahnaz Haider Shaikh has led some of the most iconic campaigns seen by the industry; capping her career as Executive Creative Director JWT Pakistan and Consultant to the WPP Group. She has served as juror on several panels, taught at SZABIST, is a published author and mentor to children under Prince of Wales Enterprise Challenge Pakistan.
Farahnaz Haider Shaikh
GM Marketing Zil Ltd.
Seema went to Mount Holyoke College, USA. She produced a show on advertising, Big Idea, and won “Exceptional Contribution Award” from Pakistan Advertising Association. Seema has served as Council Member for the Marketing Association of Pakistan & Special Olympics Pakistan and is on the governing Board for APWA RLCC. She is currently Executive Council Member, Pakistan Advertising Association and a member of the organising committee for Adasia 2019.
Seema Jaffer
CEO, Bond Advertising & Bond PR
Sarwat has over fifteen years of work experience across multiple industries, nine of which have been with Jazz. Before Jazz, Sarwat was the Commercial Lawyer for OGDCL and the Head of Legal for the City Group of Companies.
Sarwat Salahuddin
Director Corporate and Commercial Projects at Jazz
Haseena Moin
Legendry Playwright and scriptwriter
Key Note Speaker
Haseena Moin
Legendary Playwright and Scriptwriter

Haseena Moin is a Pakistani dramatist, playwright and scriptwriter. She has written several plays for stage, radio and television, some of which have even gained international repute.

She is the recipient of the Pride of Performance award for her services to the performing arts in Pakistan.

She wrote Pakistan's first original script 'Kiran Kahani' aired in the early-1970s. She is considered to be the best playwright and dramatist Pakistan has ever witnessed.
Panelist
Ayesha Jalil
Amena Khan
Beenish Waiz
Zehra Zaidi
Soniya Warraich
Farah Sayeed
Brand Consultant
Register
To make your mark with the men and women you look up to, sign up for the program on the 17th of Marchand be a part of something greater. Hear their success and failure stories and find your own inspiration to fuel your aspirations.
Applications will be open till 16th March 2018
Mentoring Program
Can’t find a mentor around you, we found 10 for you.

Meet the people you’d always wanted to be growing up. On March 18th get a chance to sit with a seasoned industry leader who is taking time out to be your mentor.

This is a once-in-a-lifetime-money-can’t- buy chance. Sign up today as there are only 30 spots.

Mentors

Farahnaz Haider
GM Marketing, Zil Ltd
Zehra Zaidi
ECD Ogilvy
Amena Khan
Film Director
Farah Sayeed
Brand Consultant
Shargeel Zafar
Creative Director Synergy Dentsu
Sadia Qutubuddin
ECD Ogilvy
Amin Rammal
Co founder The Brand Crew
Shazia Khan
Head of Planning, JWT
Hassan Abbas
COO Synergy Dentsu
Farhat Kapadia Mehboob
Managing Editor Brandsynario
Applicants Criteria
Mentees should be women who meet the following criteria:
They work in advertising, marketing, PR or a related professional field
They are Junior to Mid-level in their profession (2-5 years of experience)
They are passionate about career growth
Their professional potential is proven through several successful projects in their career
Schedule 
Saturday 17th, March 2018
9:00 - 6:00
Marriott Crystal Ballroom, Karachi.
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Sunday 18th March 201
Exclusive Mentoring Session
for the selected Mentees.
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Agenda
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9:00
Arrival and Registration
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10:00 
Welcome Note:
Jawad Humayun
Sr Vice Chairman
from PAA
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10:15 
Welcome Note:
Sarmad Ali
Chairman Organizing Committee
AdAsia 2019
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10:30 
Talk:
Marian Brannelly
Senior Press & PR Manager
Cannes Lions, UK
and
Yasmin Eggar
Festival Operations Manager
Cannes Lions, UK
 

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10:45 
Talk: Ali Rez
BBDO / Regional Creative Director
for Middle East & Pakistan 
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11:00 
Talk: Farahnaz Haider Shaikh
GM Marketing Zil Ltd.

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11:15 
Tea Break
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11:45 
Talk: Shahnaz Ahmed
Senior Designer, Livity UK &
Founder of Knit Aid

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12:00 
Panel Discussion: Calling the Shots
Ayesha Jalil, Amena Khan,
Beenish Waiz, Zehra Zaidi, Farah Sayeed
Moderated by: Soniya Warraich

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13:00 
Lunch Break 
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14:00
Talk: Lizi Hamer
Regional Creative Director
Octagon, Singapore
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14:15 
Talk: Shargeel Zafar
Creative Director Synergy Dentsu
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14:30
Talk: Sarwat Salahuddin
Director Corporate and Commercial
Projects at Jazz

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14:45
Talk: Hannah Johnson
Senior Creative LA RED Gmbh,
Germany

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15:00
Talk: Khaula Jamil
Independent Freelance Documentary
Photographer

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15:15
Talk: Seema Jaffer
CEO, Bond Advertising & Bond PR
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15:30 
Tea Break
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16:00 
Talk: Tahirah Edwards Byfield
Senior Copywriter, Saatchi & Saatchi, USA

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16:15 
Talk: Atiya Zaidi
ECD Synergy Dentsu

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16:30 
Key Note Speaker: Haseena Moin
Legendry Playwright and scriptwriter


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17:00 
Wrap Up Address
Partners 
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Media Partners 
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Agency Partners 
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Industry Partners
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In Partnership With
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Powered By
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Venue
Marriott Crystal Ballroom, Karachi.